US EditionWhy AI Data Modernisation is Essential for Market Intelligence
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Why AI Data Modernisation is Essential for Market Intelligence
Market intelligence professionals face a stark reality: despite heavy investments in artificial intelligence technologies, most organisations fail to achieve meaningful business outcomes. Our analysis of Coastal’s 2025 research report shows that while 67% of enterprises plan to maintain or increase AI spending, only 21% report proven outcomes from their AI initiatives. The gap between AI investment and impact stems from poor foundational readin…
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