Why A Premium Diaper Brand Put A Parenting PSA On The Back Of Golf Digest

Why A Premium Diaper Brand Put A Parenting PSA On The Back Of Golf Digest

Coterie is using Max Homa and a male-skewing golf audience to reach fathers in a category long marketed almost exclusively to moms.

Why Is Max Homa Selling Coterie Diapers?

I’m going to take a break from talking about putters to talk about another one of life’s essentials: diapers. Diapers? You may be wondering why we’re talking about diapers on a site dedicated to golf. If so, welcome to the club. I had the exact same thought when I learned that Max Homa has partnered with the baby-care product company Coterie. It would be easy to dismiss this as Homa just trying to find a way to keep his sponsorship hustle going.…