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Who remembers ads more? Advertising works differently for Millennials and Generation Z
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Who remembers ads more? Advertising works differently for Millennials and Generation Z
PHOTO ART: MERCA2.0 | GEMINI Younger generations remember advertising differently. Statista Consumer Insights reports reveal a significant shift in how advertising impacts Generation Z and Millennials. While younger consumers are more exposed to digital platforms and video games, Millennials maintain a more balanced relationship between digital and traditional media, directly influencing ad recall and the effectiveness of marketing strategies. W…
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