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Who owns the listing? The growing push for brokerage data sovereignty
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Who owns the listing? The growing push for brokerage data sovereignty
Prior to widespread internet usage, when consumers could only find out about homes for sale through yard signs or accessing an MLS listing book by working with a broker, agents viewed listings as a marketing asset. However, this view evolved as the internet made it easier for consumers to access information about homes for sale. But the internet has evolved, enabling platforms to find ways to generate revenue from listings and listing data, and …
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