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Whitefish Mountain Resort Pass Sales Hold Steady, but Revenue Slips

Summary by Flathead Beacon
Whitefish Mountain Resort (WMR) sold roughly 16,500 season passes by its Sept. 30 early-bird deadline, about the same as last year, after a summer of wildfire smoke, tree thinning and uneven visitation patterns that left the resort with flat summer revenue. Matt Gebo, the resort’s sales and marketing director, told the Whitefish Tourism Town Hall […]

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Whitefish Mountain Resort Pass Sales Hold Steady, but Revenue Slips

Whitefish Mountain Resort (WMR) sold roughly 16,500 season passes by its Sept. 30 early-bird deadline, about the same as last year, after a summer of wildfire smoke, tree thinning and uneven visitation patterns that left the resort with flat summer revenue. Matt Gebo, the resort’s sales and marketing director, told the Whitefish Tourism Town Hall […]

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Flathead Beacon broke the news on Tuesday, October 27, 2026.
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