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White House weighs stepped up domestic travel and speeches to improve Trump’s standing on the economy

White House aims to improve economic messaging by increasing Trump’s domestic travel and speeches amid voter concerns about affordability and inflation, with midterms one year away.

  • This past week, White House officials announced plans to increase President Donald Trump's domestic travel across the United States for economy-focused speeches while reducing international trips.
  • This past week advisers said growing electoral pressure requires new tactics as Republican losses last week and affordability concerns among American voters increase urgency for the 2026 midterms one year away.
  • The White House cited DoorDash's State of Local Commerce Report claiming a 14% drop in breakfast prices, while federal Consumer Price Index figures show grocery prices increased 1.4% between January and September and 2.7% year-over-year.
  • White House messaging teams are coordinating holiday messaging efforts to highlight cost-lowering policies, while advisers added 'policy time' to Trump’s schedule and told him not to dismiss voters' affordability concerns.
  • Officials caution that voters' lived experience matters and advise acknowledging it, warning you can't convince people their reality isn't real while President Donald Trump sees parts of the problem as perception issues, complicating message discipline.
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CNN broke the news in Atlanta, United States on Wednesday, November 12, 2025.
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