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White Castle continues ‘Crave Thy Castle’
White Castle is doubling down on cravings. America’s first fast food hamburger chain is expanding its “Crave Thy Castle” brand platform with two new spots, “News Caster” and “Order Up,” developed in partnership with creative AOR GSD&M. The campaign marks the next phase of the platform that debuted earlier this year and reinforces White Castle’s push to position its Sliders as the only true cure for a craving. At the center of the campaign is the…
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White Castle continues ‘Crave Thy Castle’
White Castle is doubling down on cravings. America’s first fast food hamburger chain is expanding its “Crave Thy Castle” brand platform with two new spots, “News Caster” and “Order Up,” developed in partnership with creative AOR GSD&M. The campaign marks the next phase of the platform that debuted earlier this year and reinforces White Castle’s push to position its Sliders as the only true cure for a craving. At the center of the campaign is the…
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