Which supplier will be the European champion? Nike, Adidas & Co. before the football Euro.

Frankfurter Allgemeine

Lean Right

Factuality

Ownership

Which supplier will be the European champion? Nike, Adidas & Co. before the football Euro.

In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.