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Which supplier will be the European champion? Nike, Adidas & Co. before the football Euro.

Summary by Frankfurter Allgemeine
In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.

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Frankfurter AllgemeineFrankfurter Allgemeine
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Which supplier will be the European champion? Nike, Adidas & Co. before the football Euro.

In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.

·Frankfurt, Germany
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Frankfurter Allgemeine broke the news in Frankfurt, Germany on Friday, June 14, 2024.
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