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Apple iPhone 17 Event Recap: iPhone Air Preorders, Apple Watch 11, AirPods Pro 3, More

Apple's 2025 lineup includes four iPhone models starting at $799, new AirPods Pro 3 with health sensors, and Apple Watch Ultra 3 featuring blood pressure monitoring.

  • At its "Awe Dropping" event held in Cupertino this week, Apple introduced the new iPhone 17 models, the latest generation of the Apple Watch including both standard and Ultra versions, as well as the updated AirPods Pro 3.
  • Apple redesigned the iPhone 17 Pro and Pro Max with an aluminum unibody and vapor chamber cooling to address prior overheating concerns seen in the titanium iPhone 15 Pro.
  • The iPhone 17 Pro models feature a 48-megapixel telephoto camera, larger batteries with 6+ hours more life, and start at 256GB storage with up to 2TB on Pro Max.
  • The Apple Watch Ultra 3 includes satellite emergency messaging, 5G, and a 42-hour battery, while AirPods Pro 3 offer improved noise cancellation and a multi-port acoustic design.
  • Preorders for the iPhone 17 begin September 12 with prices starting at $799, signaling a significant performance and design shift for Apple's 2025 products.
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Heise broke the news in Germany on Thursday, September 11, 2025.
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