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When Two Grandmothers Connect Switzerland and Italy: Swiss's New Christmas Offensive
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SWISS is launching a new brand campaign for Advent, "LXmas dalla Nonna", which combines storytelling intergenerational, Helvetico-Italian anchoring and social media, with as a bonus special operations in flight around its Airbus "AirDeer" with the red nose. The objective: to make the Christmas period a time of family rapprochement where the company plays its full role as an air bridge between Switzerland, Italy and the rest of Europe. The campai…
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