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Published

When the Wrapper Also Has Value

Summary by Yated.com
We live in a superficial world. Chitzoniyus, shallow and artificial things, are much easier to come by than penimiyus. It seems that those who blow their horns loudest are the ones who get noticed. Everything – or at least a lot of things – today is about marketing. I recently picked up an old edition of the Yated from about twenty years ago that had been buried in my basement. As I went through the paper, something struck me. The ads were so “p…
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