When the world stops spending, the brave ones win

When the world stops spending, the brave ones win

Every time a crisis hits, a recession, a regional conflict, a pandemic, an economic shock, the same reflex plays out on spending across boardrooms in Dubai, Riyadh, Cairo, and everywhere else. Someone says: “Let’s pause the marketing budget.” It feels rational. It feels responsible. It is, in almost every measurable way, the wrong call. I […] The post When the world stops spending, the brave ones win appeared first on Campaign Middle East.