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When Minutes Turn Into Hours: How Social Media Videos Affect Our Brains

Summary by Lietuvos Radijas Ir Televizija
TikTok, Instagram and YouTube videos are designed to hijack the brain's pleasure centers and compel people to watch them. Researchers say short videos may be just the beginning when it comes to capturing people's attention, Deutsche Welle reports.

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Lietuvos Radijas ir TelevizijaLietuvos Radijas ir Televizija
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When Minutes Turn Into Hours: How Social Media Videos Affect Our Brains

TikTok, Instagram and YouTube videos are designed to hijack the brain's pleasure centers and compel people to watch them. Researchers say short videos may be just the beginning when it comes to capturing people's attention, Deutsche Welle reports.

·Vilnius, Lithuania
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Aristegui NoticiasAristegui Noticias

Excessive Consumption of Short Videos Can Affect Attention and Memory, Warns Specialist

Recent studies link the intensive use of short format content with changes in attention, emotional regulation and self-control processes.

·Mexico City, Mexico
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Lietuvos Radijas ir Televizija broke the news in Vilnius, Lithuania on Wednesday, July 22, 2026.
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