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Disney-NFL Apparel Collection Drops Today. Where Fans Can Shop
The apparel line pairs Disney, Pixar, Marvel and Star Wars characters with all 32 NFL teams and starts at $39.99, Fanatics said.
On Monday, Aug. 24, 2026, Disney, Champion, the NFL, and Fanatics released a new apparel collection pairing all 32 NFL teams with characters from Disney, Pixar, Marvel and Star Wars.
First unveiled during July's Fanatics Fest NYC, the collection emerged after designers studied franchise history, city identity, team traditions and fan culture to ensure authentic matchups.
The collection features adult T-shirts for $39, kids' T-shirts for $29, and adult pullover sweatshirts for $119, available through Fanatics, NFLShop, and DisneyStore.
Despite the launch, some fans expressed disappointment on social media, with critics calling the pairings "underwhelming" and voicing concerns about pricing and limited size availability.
The collection supports Disney and ESPN's "Year of the Super Bowl" campaign, building toward ESPN's first-ever Super Bowl broadcast on Feb. 14, 2027, as the 2026-2027 season begins Sept. 9 with Seattle Seahawks hosting New England Patriots.