US EditionWhen Chatbots Replace Search Bars, Who Wins at Checkout?
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When Chatbots Replace Search Bars, Who Wins at Checkout?
Perplexity started it in November of 2024 with Buy with Pro. Then Open AI with ChatGPT followed in April 2025. These two large language models (LLMs) are rapidly evolving from friendly chatbots that could write a great prospect email or blog post into helpful AI shopping assistants capable of turning a 150-word search prompt into a purchase. And, all without the user ever visiting a store or hitting a buy button. It’s a transformation that could…
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