WhatsApp to test monthly cap for unsanswered messages
WhatsApp targets high-volume spammers with monthly message caps for unanswered chats, banning over 6.8 million scam accounts in early 2025, company said.
- Meta has confirmed it will soon begin testing a monthly limit on how many messages users and businesses can send to people who haven't replied.
- Earlier this year, WhatsApp started experimenting with broadcast-message caps as part of Meta's efforts to tackle spam affecting its more than 3 billion users, after adding unsubscribe options last year and testing business message limits in July 2024.
- As accounts approach the threshold, the app will display a warning pop-up showing the count, and all messages to recipients count toward the monthly cap unless replied messages remove them.
- The experiment is expanding to more than a dozen countries including India with over 500 million users, and Meta told TechCrunch the test will be live in multiple countries in the coming weeks; WhatsApp banned over 6.8 million accounts in the first half of 2025.
- The limits are designed to curb spam and target high-volume blasting, as WhatsApp says average users won't usually reach the limit or see their messaging experience affected.
21 Articles
21 Articles
WhatsApp tests feature to automatically block messages from unread users
WhatsApp is currently developing a feature designed to limit the number of unread texts a user receives from contacts or businesses they haven't engaged with. If you receive a predetermined number of messages from a specific sender but do not open them for a certain period, the messaging platform will temporarily prevent that sender from delivering any further messages until you read the already delivered ones. The message limit will automatical…
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