What Steph Curry’s Under Armour Departure Could Mean for Nike, Adidas

Valora Analitik

Factuality

Ownership

Star of the NBA breaks alliance with its main trading partner. Image: Website Olympics The separation between NBA superstar Stephen Curry and Under Armour marks the closing of one of the most profitable alliances in the sports market in the last decade. The agreement, initiated in 2013, prompted the American brand in the basketball segment and positioned the Golden State Warriors player as a determining figure in the footwear industry. The decis…