What women’s sports fans really want

What women’s sports fans really want

Something powerful is unfolding in women’s sports, and it’s being driven by the fans. They’re not asking for more flashy campaigns or superficial endorsements. They’re calling for something deeper: genuine, athlete-led engagement that reflects the values they believe in. In an era of constant noise, what they’re truly seeking is trust—in the athletes, in the brands, and in the stories being told. This latest U.S. Women’s Sports Report from Parit…

New research shows 76% of Canadians are fans of women’s sports

Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.

MSE Invests in Women’s Sports Platform - Ministry of Sport

Monumental Sports & Entertainment (MSE) has made a strategic investment in The IX, a digital sports media platform with a dedicated focus on women’s sports, including The Next—its 24/7 newsroom covering women’s basketball. The move underscores MSE’s ongoing commitment to supporting women’s professional sports and aligns with broader industry trends recognising the commercial potential of the women’s sports market. Founded in 2020, The Next is th…

The IX welcomes Bella Alarie, a new day in women's sports media

Open the article to view the coverage from The IX