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'What we were afraid of, saved us', the €5.7bn streaming boom reshaping Europe’s cultural landscape

Summary by EURACTIV
Pitigliano’s experience with Amazon’s Dinner Club illustrates how digital platforms, long feared as a threat, now play a pivotal role in safeguarding and projecting Europe’s cultural identity.

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'What we were afraid of, saved us', the €5.7bn streaming boom reshaping Europe’s cultural landscape

Pitigliano’s experience with Amazon’s Dinner Club illustrates how digital platforms, long feared as a threat, now play a pivotal role in safeguarding and projecting Europe’s cultural identity.

·Brussels, Belgium
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EURACTIV broke the news in Brussels, Belgium on Tuesday, December 9, 2025.
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