US EditionWhat trends are shaping PPC advertising in 2025
PPC in 2025 isn’t lagging; it’s gaining speed. Advertisers are running as fast as possible to keep their pace as the environment changes faster than one can say “click-through rate.” It’s clever, it’s dangerous, and it’s more and more fuelled by technology that thinks, speaks, and, at times, feels smarter than we think. From AI driving the bus to data mania back in style, PPC is turning into an entirely new ball game. Rise of AI-powered campaign…
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1 Articles
What trends are shaping PPC advertising in 2025
PPC in 2025 isn’t lagging; it’s gaining speed. Advertisers are running as fast as possible to keep their pace as the environment changes faster than one can say “click-through rate.” It’s clever, it’s dangerous, and it’s more and more fuelled by technology that thinks, speaks, and, at times, feels smarter than we think. From AI driving the bus to data mania back in style, PPC is turning into an entirely new ball game. Rise of AI-powered campaign…
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