US EditionSoccer-FIFA to use dynamic pricing for World Cup ticket sales with seats starting at $60
FIFA introduces dynamic pricing for 2026 World Cup tickets, starting at $60, with about 1 million tickets available in the first Visa presale phase, aiming to optimize revenue and attendance.
- FIFA has unveiled the first steps for fans to register for a chance to buy World Cup tickets, with single-game prices ranging from $60 to $6,710.
- Fans need a Visa card and FIFA ID to enter the presale draw from September 10-19, with successful applicants notified on September 29 to purchase tickets from October 1.
- Thirteen teams, including the U.S., Canada, Mexico, Argentina and Brazil, have qualified so far for the 2026 World Cup hosted across the three nations from June 11 to July 19.
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FIFA announced last Wednesday that the most expensive ticket to attend a 2026 World Cup match will be worth $6,730, in the case of the final, and revealed that the ticket price will not be fixed, but will be adjusted to demand to “optimize revenue and maximize attendance.”
First presale lottery for World Cup 2026 tickets starts Sept. 10
Soccer fans will get their first crack at tickets to next summer's World Cup matches on Wednesday, Sept. 10, when FIFA opens a lottery-style presale window for Visa cardholders. Six matches will be played at Lincoln Financial Field.
World Cup Tickets Will Start at $60, Until Dynamic Pricing
Ticket prices for next year's World Cup will range initially from $60 for group stage matches to $6,730 for the final, but they could change as soccer's top event adopts dynamic pricing for the first time, FIFA announced Wednesday. The World Cup's chief operating officer offered advice based on...
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