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What revenue operations actually need to know about dialer software
Revenue operations teams should focus on data quality and real-time CRM integration to reduce reps’ admin time, with 70% spent on non-selling tasks, Salesforce research shows.
- Apollo.io published a guide for revenue operations teams on dialer software, urging RevOps to demand proof of real CRM integration and run live pilots to check connect-rate improvements within 90 days.
- Manual dialing and poor integrations have left reps overburdened, with sales reps spending 80% of their time on admin tasks and RevOps reconciling data from broken CRM systems like Salesforce and HubSpot.
- Look for dialers with parallel dialer functionality that connect reps to the first answerer, local presence with rotating local numbers, and AI prospect intelligence using HubSpot data.
- Measure cost per conversation, not raw call volume; a $200/month solution yields roughly $67 per conversation, while a $300/month higher-quality example costs $30 and automates CRM tasks for reps.
- Start implementations by auditing data quality with waterfall enrichment, train reps on CRM workflow changes while shadowing them, run a two-week pilot with live data, and ask specific integration and compliance questions.
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27 Articles
27 Articles
Helena Independent Record+26 Reposted by 26 other sources
What revenue operations actually need to know about dialer software
Apollo.io reports that sales reps waste time on manual dialing; effective dialer software improves productivity and integrates seamlessly with CRMs.
·Helena, United States
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Total News Sources27
Leaning Left1Leaning Right0Center23Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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