What Matt Riley, Red Oak, Iowa, Says Businesses Can Learn From Rural Resilience Resilience Is Built Before the Storm Rural America understands pressure in a practical way. A farm does not pause because a belt snaps. A volunteer fire call does not wait for a perfect schedule. A small business cannot always hire another layer of management when work piles up. That is why rural resilience is valuable to business leaders. It is not theory. It is hab…
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