What Makes Entrepreneurs Happy?
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Howard Schultz, former CEO of Starbucks. PHOTOART: MERCA2.0 Howard Schultz's name has become one of the most important references in the modern corporate world. The American businessman was CEO of Starbucks for 13 years, making this brand one of the most recognized on the planet. In addition, he redefined the way millions of people understand coffee, emotional marketing and consumer experience.
What Makes Entrepreneurs Happy?
Entrepreneurship is often sold as a route to autonomy and fulfilment. New research from King’s Business School suggests that this promise holds—but only for some. Drawing on survey data from more than 3,000 entrepreneurs across 143 regions in 18 European countries, the study finds that founders motivated by independence and creativity report markedly higher life satisfaction than those driven chiefly by money or status. The difference is not mer…
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