US EditionWhat is the Cost-Per-Click Compensation Model?
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What is the Cost-Per-Click Compensation Model?
Bottom Line Up Front: The cost-per-click (CPC) compensation model is transforming how brands approach performance marketing by enabling them to pay only when users actively engage with their content. Unlike traditional advertising models that charge for impressions, CPC ensures every marketing dollar drives genuine user interest, making it a powerful tool for both emerging brands and established enterprises seeking measurable, budget-controlled …
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