“We’re Building a World”: Inside Ralph Lauren’s China Strategy as Chengdu Flagship Debuts

“We’re Building a World”: Inside Ralph Lauren’s China Strategy as Chengdu Flagship Debuts

CEO Patrice Louvet and Asia-Pacific CEO Shin Chua unpack the thinking behind the brand’s Chengdu flagship and their broader China strategy.

What is Ralph Lauren’s China strategy?

Ralph Lauren expands its China play with a new flagship Ralph Lauren is sharpening its China strategy as it debuts a new flagship in Chengdu. In interviews with leadership, the company’s CEO, Patrice Louvet, and its Asia Pacific CEO, Shin Hwee Chua, frame the Chengdu opening as part of a broader…