Sport’s Next Generation Won’t Choose Sides, Says Phygital International CEO

Sport’s Next Generation Won’t Choose Sides, Says Phygital International CEO

The Astana Times provides news and information from Kazakhstan and around the world. ASTANA — Phygital sport’s future will depend on building lasting local ecosystems, developing a new generation of athletes skilled in both physical and digital competition, and establishing itself as a distinct international sporting movement, Phygital International CEO Daniel Merkley said in an exclusive interview with The Astana Times. Dan Merkley – CEO of Phy…

What is phygital sport? Lessons from the Games of the Future 2026 in Kazakhstan

The Games of the Future Astana 2026 officially wrapped up in Astana, Kazakhstan, on 9 August 2026 after 12 days of hybrid sports and video game competition. Organised by promoter Phygital International and funded by Kazakh state investment fund Samruk-Kazyna, the event brought more than 800 competitors across 50 nationalities to four city venues, competing for a prize pool exceeding US$4 million (£3.1 million). Running from 29 July to 9 August 2…