What is 'Google Zero' and what could it mean for the web?

What is 'Google Zero' and what could it mean for the web?

Online publishing depends on web traffic. With the rise of Google AI Overview and other AI-powered tools, fewer and fewer are clicking links. This is all leading to what some are calling Google Zero, when search engines no longer send any traffic to websites. Such a scenario would make many parts of the web collapse entirely.

Techrights — As Expected, Google in the UK Now Experiments With Slop Instead of Web Search

At this point more people ought to stop and think: Does Google's search engine deserve trust?

Direct audience engagement is key to surviving Google Zero

We’re not at Google Zero quite yet. But, as we near this point where Google search results provide direct answers and reduce outbound links, publishers face a critical imperative: They must build direct connections, maintain the loyalty of existing readers, and deeply engage audiences. Since Google introduced AI Overviews 14 months ago, the AI-generated summaries have hurt publishers’ bottom lines, scuttled search traffic, and impacted ad revenu…

What is ‘Google Zero’ and what could it mean for the web? – Mnnofa

Online publishing depends on web traffic. With the rise of Google AI Overview and other AI-powered tools, fewer and fewer are clicking links. This is all leading to what some are calling Google Zero, when search engines no longer send any traffic to websites. Such a scenario would make many parts of the web collapse entirely.