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“What If” Mindset Drives Urbandale Forward
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“What If” Mindset Drives Urbandale Forward
What two simple words are challenging conventional wisdom and unleashing new possibilities in Urbandale? Just ask the new director of community development. “My preferred approach is to ask, ‘What if?’” said Rose Schroder, who joined the City of Urbandale in January 2026. “Even if we’ve done things a certain way, or we can’t change a…
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