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Why Instagram Can't Erase the Most Embarrassing Notification, According to Its CEO

Adam Mosseri said Instagram can delete in-app alerts, but 1 push notification already sent to a phone cannot be recalled.

Instagram can't save you from this viral social media blunder, CEO admits

7 Articles

Lean Right

Adam Mosseri explains that each "like" generates two notifications and that Instagram can only delete one: the one on the operating system stays on the other's lock screen

·Madrid, Spain
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Instagram boss reveals what happens to notifications if you accidentally like someone's old photo and then quickly unlike it. |If the account owner doesn't activate push notifications, traces of the cancelled 'like' will immediately disappear without a trace in the system. |Notifications on the lock screen are also automatically retracted by Instagram if you cancel a 'like' before their phone is unlocked.

·Indonesia
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Image by Bigstock For many to give an “I like” by accident in an Instagram post is one of those small digital errors that can trigger a disproportionate reaction. And is that the immediate reflection of millions of users is to withdraw the like in a matter of seconds in the hope that no one will notice it and has been a question that many had no answer to will the notification really disappear or does the other person already know that you were …

·Mexico City, Mexico
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Who has ever accidently liked an old publication by spying on a person's social networks... An embarrassing situation, which everyone has already experienced at least once that has made us all ask us a question: did the person receive the notification? A question to which Adam Mosseri, the managing director of Instagram, answered... on Instagram. He goes back to how notifications work when a user likes a publication, and then immediately withdra…

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oem.com.mx broke the news on Wednesday, July 29, 2026.
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