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What grocers need to know about the pushback against dynamic pricing

The agency and state lawmakers say retailers use shopper data and electronic shelf labels to set different prices for the same goods.

  • Last week, New Jersey became the latest state to restrict how grocers use consumer data for pricing, joining Maryland, Connecticut, and New York in cracking down on surveillance pricing and electronic shelf labels .
  • Federal and state officials are increasingly investigating how retailers use individual shopping behavior to set prices through dynamic pricing, a modern trend critics say can harm consumers.
  • The National Grocers Association and FMI defend dynamic pricing as cost-reducing, with FMI vice president Doug Baker describing the term 'surveillance pricing' as 'alarmist' and arguing these tools improve accuracy.
  • Ian Barlow, formerly of the FTC and now with Wiley, explained that agency settlements establish industry-wide standards; bipartisan emphasis on grocery affordability suggests sustained regulatory focus regardless of political shifts.
  • Consumer frustration with grocery pricing has deep historical roots: in 1966, Denver boycotts over olive prices sparked action, and in 1982, Cleveland-area chains distributed $20 million in coupons after a federal court fine.
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25 Articles

Winona Daily NewsWinona Daily News
+17 Reposted by 17 other sources
Center

'Dynamic pricing' Is a consumer’s best friend

Prices constantly change in America's competitive, free-market economy. Prices help allocate scarce resources, reflecting shifts in supply and demand.

Helena Independent RecordHelena Independent Record
+3 Reposted by 3 other sources
Center

Congress should protect consumers from abuse of 'dynamic' pricing

Should the price of your groceries depend on what a retailer knows about your shopping habits or your neighborhood? How would you feel if the person behind you was charged less for the same tank of gas?

·Helena, United States
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Grocery Dive broke the news in Boston, United States on Thursday, July 30, 2026.
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