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What Domino’s campus strategy reveals about influencing communities
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What Domino’s campus strategy reveals about influencing communities
For Gen Z, influence is becoming more local and more personal. Domino’s recently brought its new pizza, The Domino, to the University of Michigan and University of Southern California during Welcome Week, giving students a preview and a meal before the nationwide launch. On its face, it’s a standard campus marketing play with free food […]
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