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What Does Country Music Look Like In Africa?
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What Does Country Music Look Like In Africa?
When I first noticed that Dolly Parton was popular in Africa, I wasn’t terribly shocked. I work for the music streaming service Audiomack. Audiomack’s largest markets are in Africa. Most artists on Audiomack see the biggest slice of their listeners in Africa. But as I dug in, the data got weirder.Despite 15% of Audiomack’s daily listeners being in Ghana, nearly 20% of her plays were coming from the country. In other words, she was over-indexing …
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