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What critics of college athletes making money get wrong about name, image and likeness policies

  • College athletes have been allowed to earn money through their name, image, and likeness rights since July 1, 2021.
  • Only a small percentage of athletes have become wealthy from their talents and marketability under these policies.
  • Most college athletes earn modest or no additional income from these policies.
  • Athletic department staff nationwide generally view the name, image, and likeness policies positively.
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What critics of college athletes making money get wrong about name, image and likeness policies

Haley and Hanna Cavinder, who played college basketball for the Miami Hurricanes, were among the first student-athletes to sign major deals over their name, image and likeness. AP Photo/Darron CummingsA lot has changed since college athletes began earning compensation in 2021. A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if any at all. But o…

·Boston, United States
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The Conversation broke the news in Boston, United States on Wednesday, August 5, 2026.
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