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What actually went wrong at Jaguar | News Channel 3-12

EUROPE, AUG 5 – Jaguar Land Rover stopped car production in 2024 amid a 97.5% sales drop in Europe and appointed new CEO P.B. Balaji after Adrian Mardell resigned last week.

Summary by KVIA
By Jordan Valinsky, CNN New York (CNN) — Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head competitor with brands like Mercedes-Benz and BMW, had been plagued with problems even before the advertising campaign was released, including leadership changes, declining sales amid a stale lineup and stiff co…

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What actually went wrong at Jaguar

Nearly a year ago, Jaguar unveiled a refresh brand identity that was supposed to usher in its future.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Tuesday, August 5, 2025.
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