US EditionWhat a Sober Trip Through Wine Country Looks Like
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De-alcoholized wines are gaining space in the linear ones of supermarkets and menus of restaurants. But are consumers really prepared to accept them? According to a survey conducted in Spain, there are different perceptions of this oenological innovation based on age, gender and consumption habits.Young people and women are the most willing to try them. Traditional consumers show more resistance. Declive of alcohol consumption Low alcohol consum…
·Madrid, Spain
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