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West Africa: when Social Networks Become New Agricultural Markets
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By Materne Ly Aguessy Beyond selfies and viral videos, Facebook, WhatsApp or TikTok are imposing themselves as real economic development tools for farmers in West Africa. In Benin and Côte d'Ivoire, a new generation of "farmers" is diverting social networks from their primary use to increase income, share knowledge and conquer new markets. According to a study by Caribou, carried out with the Mastercard Foundation, this "social agriculture" alre…
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