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Wendy's announces ambitious plan for 1,000 new locations by 2028

  • Wendy's plans to open 1,000 new locations globally by 2028, increasing its store count from 7,240 in 2024 to about 8,200 by 2028.
  • CEO Kirk Tanner stated that Wendy's achieved 11% system-wide sales growth internationally in 2024, driven by strong net unit growth.
  • Wendy's is returning to new markets, planning openings in Romania and Ireland in 2025.
  • Wendy's aims for a long-term annual net unit growth rate of 3% to 4%, supporting its goal with domestic and international expansion decisions.
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restaurantdive.com broke the news in on Thursday, March 6, 2025.
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