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Wendy's Introduces New Biggie Deals Menu Starting at $4

Wendy's offers customizable $4, $6, and $8 meal bundles nationwide to address inflation and consumer financial concerns, providing choice with two to four items per deal.

  • On Jan. 14, 2026, Wendy's launched a three-tier Biggie Deals value menu nationwide with $4, $6 and $8 price points.
  • Amid rising consumer costs, fast-food chains updated value menus to stimulate traffic amid inflationary pressures, while Wendy's revamp builds on Project Fresh and Biggie Bag history to emphasize quality and choice.
  • Menu details show the $4 Biggie Bites include a sandwich or snack plus a second item, while the $8 Biggie Bundle lets customers pick two mains, with fries and a drink.
  • Wendy's is investing $20 million to boost average unit volumes and address third quarter same-store sales that were down 4.7%.
  • Tracing back to 1989, Wendy's built its legacy as an early value-menu pioneer, while competitors including Burger King and Taco Bell also rolled out discounted meals earlier this month, Radkoski said.
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PR Newswire broke the news in United States on Wednesday, January 14, 2026.
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