Wella Cancels Milan Fashion Week Sponsorship Over Fur Use

The Milan Fashion Week Fall/Winter 2026 Schedule Is Here

Amid the buzz of the Winter Olympics — and with runway debuts from Gucci, Fendi, and Marni — it’s set to be an exciting season in Milan.

Wella Cancels Milan Fashion Week Sponsorship Over Fur Use

Wella has officially canceled its sponsorship of Milan Fashion Week (MFW) over the event’s continued use of animal fur. Wella’s decision came after activists from Coalition to Abolish the Fur Trade (CAFT) protested outside the homes of company executives in Los Angeles, California. Read more: How To Tell The Difference Between Faux Fur And The Real Thing, According To PETA Wella, a Swiss multinational hair care company, has partnered with Milan …