Well known Tassie tourism campaign gets a $4 million boost

Well known Tassie tourism campaign gets a $4 million boost

Tasmania's 'Come Down For Air' campaign aims to boost tourism as it receives a further $4 million investment.

Tourism Tasmania builds on success of 'Come Down For Air' platform in new work via BMF

Tourism Tasmania’s long-term brand platform Come Down For Air encourages Australians to find their own space and calm, emphasising the contrast between the fast pace of ‘mainland’ life and the slower, more mindful pace of the island state. Created in partnership with BMF, Starcom, and Orchard, the l

Stunning Scenery & Silence Star In Tourism Tassie’s Latest ‘Come Down For Air’ Iteration Via BMF

Tourism Tassie's vaunted Come Down For Air returns. Questions still unanswered on locals' finger and toe count.