Well known Tassie tourism campaign gets a $4 million boost
Summary by The Examiner
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Tourism Tasmania builds on success of 'Come Down For Air' platform in new work via BMF
Tourism Tasmania’s long-term brand platform Come Down For Air encourages Australians to find their own space and calm, emphasising the contrast between the fast pace of ‘mainland’ life and the slower, more mindful pace of the island state. Created in partnership with BMF, Starcom, and Orchard, the l
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