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Welcome to the first holiday season of the agentic era: How brands are preparing

Brands are reworking product data and checkout flows as autonomous AI agents become a bigger force in holiday shopping, Shopify said.

Summary by The Times of Northwest Indiana
Shopify reports this holiday season marks the rise of agentic shopping, with 65% of shoppers using AI for product discovery, favoring indie brands.

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Winona Daily NewsWinona Daily News
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Welcome to the first holiday season of the agentic era: How brands are preparing

Shopify reports this holiday season marks the rise of agentic shopping, with 65% of shoppers using AI for product discovery, favoring indie brands.

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The Times of Northwest Indiana broke the news in Munster, United States on Thursday, November 12, 2026.
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