OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms
The beta lets companies manage profiles, add product feeds and launch labeled business agents, while OpenAI keeps chat data and offers aggregated insights.
- On Tuesday, OpenAI launched Business Hub and Business Agents in beta for eligible U.S. e-commerce and online service businesses, enabling companies to claim profiles, manage information, and deploy specialized chat agents.
- Through the Business Hub, companies can update product feeds with pricing and availability information. The initiative aims to connect users and businesses as consumers increasingly use ChatGPT to compare products and make purchasing decisions.
- The platform provides aggregated insights including mentions, views, and website clicks. Businesses can sponsor their Business Agent as a destination for ChatGPT Ads, with sponsored placements clearly labeled to distinguish them from organic results.
- OpenAI's decision to share internal data may disrupt the AI visibility industry, which currently relies on third-party research. Sonata Insights founder and chief analyst Debra Aho Williamson noted the shift will take power from third-party companies, though demand for their services will likely remain strong.
- OpenAI does not share user conversations with businesses and maintains that sponsored placements will not impact organic recommendations. Benji Shomair, VP of Monetization, noted features are currently free but did not rule out future paid models.
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TechCrunch
technewstube.comOpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.
ChatGPT is getting verified AI ‘Business Agents’
ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta. You […]
On November 10, OpenAI introduced two new features within ChatGPT that allow businesses to manage their business profiles and communicate directly with potential customers. The services are intended for better presentation of products and services, and certain opportunities in the initial phase are available to American companies. The new "Business Hub" function, which is currently in the testing phase, allows […] The article OpenAI presented tw…
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