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"We Trusted Son Heung-Min Too Much, but It Was a Bolt From the blue." 1 Million People leave... Coupang Play's Decline Is Finally Here.

Summary by Daum
[Herald Economy = Reporter Park Young-hoon] "Coupang Play, desperate for Son Heung-min" Believing in the Son Heung-min effect, Coupang Play invested 140 billion won (6-year contract) in the English Premier League broadcasting rights, only to be struck by Son Heung-min's sudden transfer. Ultimately, they invested yet again to acquire the broadcasting rights for LAFC (Los Angeles Football Club), the team Son Heung-min had transferred to. Son Heung…
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[Herald Economy = Reporter Park Young-hoon] "Coupang Play, desperate for Son Heung-min" Believing in the Son Heung-min effect, Coupang Play invested 140 billion won (6-year contract) in the English Premier League broadcasting rights, only to be struck by Son Heung-min's sudden transfer. Ultimately, they invested yet again to acquire the broadcasting rights for LAFC (Los Angeles Football Club), the team Son Heung-min had transferred to. Son Heung…

·Seoul, Korea, Republic of
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Daum broke the news in Seoul, Korea, Republic of on Sunday, September 14, 2025.
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