‘We can be a benchmark’: NFL initiative aims to help minority businesses get contracts

First on CNN: New NFL initiative aims to help minority businesses get contracts

(CNN) — The National Football League will launch a new program aimed at increasing the number of minority- and women-owned businesses that work with the league throughout the year.

'We can be a benchmark': NFL initiative aims to help minority businesses get contracts

By Athena Jones and Nicquel Terry Ellis, CNN

As DEI programs face backlash, NFL aims to help minority businesses get contracts

The National Football League will launch a new program called NFL Source that aims to increase the number of minority- and women-owned businesses that work with the league.