Way Surveys: the Old PRI Trick that Morena Perfected

Jorge Montejo For decades, in the PRI's golden times, polls were not tools of democratic analysis, but instruments of political propaganda. They were used as drums of electoral war: before the contest began, they had already declared themselves to the winner. With booming names, colorful graphics and inflated margins, polling houses served to shape public perception, not to measure it. The message was clear: “Why do you vote if we already win?” …