US EditionWax paper wrapping comes to the fore in Folk VML's Brennan's Bread campaign
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Wax paper wrapping comes to the fore in Folk VML's Brennan's Bread campaign
Folk VML has partnered with long standing client Brennans Bread to unveil a striking new campaign for Brennans Family Pan, focusing on the wax paper wrapping that has protected one of Ireland’s best-loved loaves for generations. The company say, “At the heart of this campaign is a simple, powerful truth: that iconic yellow wax paper isn’t just nostalgic – it’s essential. It’s what keeps the freshness in.” The creative brings the pack front and c…
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