US EditionWATCH — Worried about a matcha shortage? Maybe you don’t have to be
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WATCH — Worried about a matcha shortage? Maybe you don’t have to be
Authentic Japanese matcha is a small industry with lots of demand It feels like matcha is everywhere. The powdered green tea, a traditional Japanese drink, is filling up our feeds. On TikTok, 2.4 million videos have been posted under the hashtag “matcha.” Offline, coffee chain Starbucks just announced a new strawberry matcha frappuccino this month. And it’s not just showing up in drinks — stores are selling everything from matcha ice cream to …
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