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Warren Buffett says he is 'disappointed' in Kraft Heinz split; shares fall 3%

Kraft Heinz plans a $300 million split into two firms to manage iconic brands separately after a 3% sales drop in 2024, despite Warren Buffett's concerns.

  • Kraft Heinz announced on Tuesday it will split into two stand-alone, publicly traded companies named Global Taste Elevation Co. and North American Grocery Co.
  • The split follows a strategic review initiated in May amid a 3% sales decline in 2024 and years-long underperformance.
  • Global Taste Elevation Co. will focus on sauces and shelf-stable meals with brands like Heinz and Kraft Mac & Cheese, while North American Grocery Co. will hold legacy staples including Maxwell House and Oscar Mayer.
  • Executive Chair Miguel Patricio said the split aims to reduce complexity, but Warren Buffett expressed disappointment, stating "taking them apart will not fix it," as shares fell about 3% to $26.12.
  • The company expects the tax-free spin to complete in the second half of 2026, costing roughly $300 million and taking about one year, with no planned changes to headquarters or CEO for North American Grocery Co.
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NiagaraFallsReview.caNiagaraFallsReview.ca
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Lean Left

Kraft Heinz is splitting up after 10 years; Warren Buffett ‘disappointed’ by breakup of brands

The food giant is reversing a 2015 merger, a move that will see brands like Kraft Dinner Heinz Ketchup, Philadelphia, Oscar Mayer, Maxwell House, managed by different companies.

·Niagara Falls, Canada
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channelchek.com broke the news in on Tuesday, September 2, 2025.
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