Warped wages, image risk and competition from more global sports: why a successor to Jumbo is so difficult to find

Gazet van Antwerpen

Media Conglomerate: Mediahuis

Warped wages, image risk and competition from more global sports: why even the world's best cycling team is struggling to find a new main sponsor

Jumbo-Visma, Richard Plugge's cycling team, is by far the best team of the moment. Nevertheless, after dropping out of main sponsor Jumbo, it is difficult to find a new major sponsor. Why is it that the world's best team should consider a merger?